Rapid Loans was established to be an online alternative for people looking to secure fast loans with none of the hold-ups, unnecessary restrictions and overly involved requirements of traditional ‘bricks and mortar’ lenders.
A pioneer of the financial technology industry, Rapid Loans turned to Think Communications for general marketing management and an effective external and internal marketing strategy to sustain growth in an increasingly competitive and constantly evolving fintech landscape.
Keeping Rapid Loans front of mind for Australian consumers, we have utilised key marketing tools and executed various tactics across a range of digital and broadcast platforms. Managing the website, we also collaborate with an external agency to deliver an effective SEO strategy that drives organic traffic.
Ensuring all marketing is delivering maximum return on investment, we provide detailed reports highlighting key metrics, insights and recommendations which are shared with senior management and external stakeholders on a monthly basis.
We have developed a Stakeholder Engagement Framework for Rapid Loans which includes an approval process for communicating with external stakeholders as well as outlining key messaging. This was designed and implemented to ensure consistent and cohesive communication across the business.
To further Rapid’s brand awareness and industry reputation, we have sought and created opportunities for event sponsorship, key speaking opportunities and contribution to thought leader papers.